A creative concept prepared by JAM KOLEKTYW is a study illustrating the idea for a visual presentation of the marketing campaign. It is a visual response to the goals from the provided brief, a translation of ideas into images. The concept may apply to the image of the brand, a collection or a specific product. We prepare creative concepts for photo sessions, visual identification and catalogs. We have also completed a project in which we created visualization concepts for a catalog publication.

A project of a creative concept does not include a photo session, a full visual identity design or a catalog composition. These elements are included in comprehensive executions, in which the preparation of a creative concept is one of the phases of work on a project.

Creative concepts for photo sessions and their implementation make the bulk of our work. In addition, we prepare concepts for visual identification and catalogs.

For a photo session concept, the finished project includes mood boards with sketches of individual frames. For a visual identification concept, we present the aesthetic direction, together with initial designs of the logotype and its use. A creative concept for a catalog contains aesthetic references and the layouts of select pages, available in open files for further editing.

We help large, global brands with an extensive offer, as well as companies making their first steps in the home & living industry, that are willing to create their own visual language about products.

The preparation of a creative concept requires a lot of commitment and an individual approach to each project. The exact schedule of work is determined after we familiarize ourselves with the details of the provided brief. The turnaround time depends on the scope of cooperation and our time availability.