Styled product photo session for Gala Concept brand

The styled session of the Veno collection is the culmination of a comprehensive change of the Gala Collezione brand image. Cooperation including creative consulting resulted in the creation of a premium brand – Gala Concept. For the new brand, we have developed a visual concept of products and communication including both social media and other marketing materials.

The realization of the styled session of the Veno collection included the development of the aesthetic concept, photography and post-production, set design and stylization, location scouting and comprehensive production of the session.

We contrasted the minimalist, elegant form of the sofa with the industrial interior showing the flexibility of the furniture arrangement. For the needs of the sessions for the brand, we have prepared a dedicated collection of pillows aesthetically matched to the furniture upholstery chosen by us for the session. In fabrics, we decided to use calm, calming tones and meaty weaves. Grey, brown, beige and brick-terracotta colours worked well in combination with raw wood or concrete.

Properly composed frames perfectly show the shape of the furniture. Through careful selection of elements and location we have achieved the intended visual effect.