VISIONAPARTMENTS

For VISIONAPARTMENTS, a Swiss company renting exclusive apartments, we developed an international lifestyle campaign.

The goal of the campaign was to demonstrate the client’s apartments in a way that would speak to the demanding customers expecting a luxurious and comfortable interior which feels like home during a long business trip. We highlighted the individual character of the apartments equipped with timeless accessories and good quality of design.

The purpose of the shoot was to create a series of photographs presenting customers in various places (inside the apartment, gym, lounge area, parking lot, laundry room etc.) and situations (dinner, business meeting, relax in the sauna, meeting with friends etc.).

Final photographs would complement existing printed promotional materials and online ads.

Our task was to do a photoshoot according to the creative brief – suggest a style and character for the pictures, recommend a team (interior designer, make-up artist, hair stylist), picking equipment (photographic and lighting), realize the session and supervise postproduction.

We invited Piotr Kornobis, owner of the OKO I UCHO audiovisual production team to cooperate with me on this project. His task was to finalize all formalities (contracts, budget, bookkeeping) and organizational aspects (deadlines, team, transport) of the shoot, as well as staying in touch with the client.

Our job included coming up with a detailed work schedule, selecting accessories for apartment styling, recommending purchases, and providing guidelines for the team preparing the models and interiors for the shoot.

Preparations that took almost three months were concluded with three days of shooting in Zurich (Switzerland) which produced a set of 26 final pictures in several locations.

The final step was postproduction which took almost one month and produced materials ready for publishing in print and online.