“If I were to describe Copenhagen in one word, it would be trust.” I heard this from Julia Marnier, sales manager for Central and Eastern Europe. I then remembered a scene from the movie “Eat, pray and love”, where the main character, writer Elizabeth Gilbert (played by Julia Roberts), during an evening dinner with friends in Rome looks for an answer to the question of what words best describe London, Stockholm, New York and Rome.

What Julia said so strongly stuck in my mind that I decided to do a quick research during our stay. I asked every person I met – from a chemistry student who chose to move to Copenhagen without ever being there before to people who were born in this city. The answers turned out to be absolutely unambiguous. It’s a fact that no one is surprised here seeing a stroller with an infant left outside of a restaurant while the parents eat their meal inside. Because worst case scenario, the toddler will start crying, or one of the passers-by will react and let you know.

Mutual trust also lies in the success of the brand, that earlier this year became an addition to the Knoll group. Trust is put in both employees, as well as designers cooperating with Muuto, which was even mentioned during the presentation of products from the latest collection. The goal is simple – we work together towards mutual success, so we support each other. After all, responsible, conscious and effective professionals are on both sides. And that’s it.